The plumbob business concept has been puzzling me for some time now. It has been revealing itself as two things; selling design know-how and implementation, and "selling" or marketing the adaptation and alignment of different sectors generally to ecological principles, open source software, and collaborative integrated living/working/learning environments
Selling design know-how is where the design sub-domain comes into play. I believe that the opportunity to develop learning/working/living environments to design ecological infrastructure in the suburban setting is ripe. Small suburban design shops could flourish with green architectural design, material re-use craft furniture, electric car retrofit garages, and communications design and media studios, just to name a few things. The autonomy of small design shops expands economic freedom, creates diversity of design ideas and aesthetic, and in my opinion creates greater fulfillment in it's participants. This could be a foundation to redefine our crumbling economy on and see to it that we redesign, with ecological principles, everything we do.
Which brings me to my [split] dillema. The business logic of the design shop as an autonomous constituent in a new economic model, has to be very different than the business logic of the core model that it is built on, yet remain integrated. The core infrastructure should be distributed and collectively owned and operated with many people sharing the administration from the vantage of different sectors we have in the operation of today's economy. The core tools would be the same; open source software on a globally distributed computer system. I believe in LAMP stacks, and Drupal. And I believe that the people/community who take care of such a system will soon expand to become the new politicians and administrators of a very different global economic competition. One that favors diversity, not mono-culture, expands distributed collaboration, not monolithic bureaucracy, and aligns with ecological principles, not detaching from them.
Please come help me expand this vision of innovation and add your comments and questions. As you might tell, this is still in the very beginning stages, and it needs a lot of work.